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The Fine Line Between Promotion and Spam

If you follow the principles which have already defined, you won’t have any trouble complying with this aspect of successful forum marketing when using forums. We all know what spam is, and most of us have at some stage been on the receiving end of a whole heap of it. Spam has the connotation of fraud, get-rich quick schemes and dubious products. It often is a commercial message.

The use of spam on a niche forum has no place. Not only does it not contribute to information, knowledge, or ongoing discussions, it often so frustrates forum users that they cancel membership on the forum, or quit visiting it. Spam hurts the forum reader, other forum posters, the owners of the forum, and even the entire niche where the spam is occurring. As a responsible member of the forum, you want to be sure that you are not one who is contributing to the spam on the Internet Make sure that content of each post is useful and informative information about the subject, not specifically about your product or company.

Providing company or product specific information can be done indirectly through the use of your signature link and your company or business web page. By providing good information rather than spam, you are helping to build the health of the entire forum which benefits you directly, but also each and every other member of the forum. The forum becomes recognized as one which provides quality information and little or no spam.

Spam EmailsThe members can help to police the posts, or it can be left up to the forum administrator. Either way, the forum gains a reputation as a place where information and discussion can occur without having to wade through acres of spam and thinly disguised commercial advertising. Some forums reduce the amount of spam delivered by limiting or banning posts by new members for a period of 30 or more days following membership.

Others monitor directly by requiring individual approval of all posts. Some monitor posts only by new members. Forums may ban members who consistently disregard any of the forum rules, including that of no spam. Most forums have regulations which specifically prohibit the posting of spam messages, but it may be difficult to determine what exactly constitutes spam. By each member monitoring their own content and usage of the forum, it will improve the usefulness and reputation of the entire forum.

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Comments

  1. Norm Garrow says:

    Reading your post and I thought I was thinking out loud! I could not agree with you more. People must realize or be coached to understand that there is a correct way to do business on the internet and spam has no place in it. Outstanding blog site…very impressive.

  2. Chris says:

    I couldn’t agree more…. forums are places for learning and sharing knowledge and not for Spam and hard sell tactics. If you haven’t got something useful, interesting or helpful to say then don’t post it! Knowing what constitutes Spam isn’t difficult in my opinion and most offenders are perfectly aware of what they are doing! I may make an exception for a total Internet newbie but its as simple as this: if you have got anything worthwhile to say, its better to say nothing!

  3. I don’t yet spend too much time on forums, although I know I should, but, yes, spam comments on my blog posts drives me dilly. I don’t mind allowing some of these spam comments through if the sites the links go to seem credible and helpful, but these spammers don’t even bother to read a blog post so that they can leave an appropriate comment. Because of this, I end up letting through only about 1 in 300 comments!

  4. Alamin says:

    Dino. This is my first visit to your blog and i really love your blog too much. Hope it will be helpful for me. Thanks

  5. PPC Ian says:

    Great post Dino! I couldn’t agree more. It’s all about adding value. The more value you add, the more you help the user, the more money you will make!

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