Internet

I’ll Be At Ad:Tech! Let’s Meet Up!

November 7, 2011 By Dino Vedo 2 Comments

So this will be the first year I’m going to Ad:Tech or any advertising convention. Pretty excited about it and planning on flying in to New York on Tuesday morning. If you are going to be there, and enjoy my blog , then let’s meet up as I’d love to meet some new faces! My schedule is pretty packed, and I got a ton of stuff on my to do list, but I promise I will make some time!

What Is Ad:Tech?
For all of you that don’t know what Ad:Tech is or never heard of it, it pretty much is a big advertising/affiliate convention where tons of companies, networks, and like minded individuals come and meet. There are also a few after parties every day of the convention, which I will be sure to attend! Hopefully I can get in though, since I’m still 20 years old and a bit under age!

3 Website Tips to Boost Business During Economic Downturns

October 25, 2011 By Dino Vedo Leave a Comment

If your business is not taking advantage of online marketing (especially SEO – search engine optimisation), you are automatically losing out on a lot of business. Good website design and integrated strategies can change your business, and even get you business when you thought there was none to be had. The classic example is the comparison of online shopping and traditional shopping methods for consumers. Online shopping means we can shop when we want, and we can shop for a whole lot more. Prices are generally a lot lower, and we can really shop around and compare what we want, and what we can get for our money. Here is a look at some ways we can use Internet-based marketing and website design to increase sales and reduce costs, even when we think the economy is down.

Broaden Market Possibilities. By using a website and other online communications we can reach a broader market. There are many tools to assist us. For example, we could even start selling our products into markets we have had nothing to do with before. Let’s say you are selling world-class sheepskin clothing in Australia. With a website in other languages, you can reach a broader market. Just by changing your language, you have automatically started reaching those who are not a part of your current business. If you are already selling online, the logistical management will not be a complicated issues. If you are not, then you should set up for your local market too.

How To Use Adwords For SEO

October 19, 2011 By Dino Vedo 2 Comments

Many advertisers use Google AdWords as their major PPC network. However, in addition to using AdWords for getting paid traffic to your site, it can also be used for SEO. Here are some ideas how you can use AdWords for SEO.

1. For Keyword Research

The most valuable use of AdWords for SEO is to research keywords. Keywords are
the basis of any SEO campaign and even if you are an expert in your niche, you should
always research keywords simply because users frequently search for quite unexpected
keywords and keyphrases you as an expert will never think of. Needless to say, what
matters most for high rankings is which keywords your target audience is searching for,
not which keywords you as an expert think are most popular in a particular niche.

In order to find what users are searching for, you need a keyword research tool. It is true
that there are many special (free and paid) keyword research tools but Google AdWords
Keyword Tool is light years ahead of them all. It is simple to use AdWords to research
keywords. You can either enter the URL of your site or put in some seed keywords, the
tool will then automatically generate a whole bunch of suggested keywords. Look at the
results and shortlist all the keywords that seem relevent and have a decent global search
volume.

Email Marketing Tips For More Profit

June 17, 2011 By Dino Vedo 13 Comments

If you haven’t gotten involved in email marketing yet, then you are missing out on some amazing profits. As with any system, you can always improve for best results. Here are some email marketing tips to help you see those profits come flying in.

Increasing Your Opt-in Conversion Rates
As always, you want to give your readers something of great value. This is no different when you want them to sign up for your email marketing campaign. You could offer a free report about the niche you are involved in, a two part video series but only show them the first video, or a special promotion to one of your great products, all if they just give you their email.
Keep the opt-in form ‘above the fold’. In other words, keep it where they can see it without having to scroll down the page. This makes the process as easy as possible for them to be a part of your list. It helps increase your conversions rate tremendously.
Test out adding an entrance or exit pop-up form. Adding simple scripts that include this feature allow you another chance to capture that email. This can be extremely helpful just in case they didn’t see the form or if they got distracted by some other great information you had on the site.

Secrets To Banner Advertising

June 15, 2011 By Dino Vedo 1 Comment

Just how much would you declare you already know about banner advertising? If you’re answer is not enough, you certainly wouldn’t be on your own. Nearly everyone knows only the fact that banner advertising is what they see on the internet, blinking at the very top or on the side panels of websites.

What a lot of people really wish to know about banner advertising is whether it works. In some cases you don’t need to pay for a banner advertisement if you exchange those ads with another site, but in most cases you need to purchase all parts of its web presence. With everyone watching their advertising dollars these days, the questions about banner advertising and its effectiveness are appropriate.